"The AI feels useful" is not a business case. This guide gives you the exact formulas, the right metrics, and a 3-month measurement framework so you can quantify what your AI chatbot is actually contributing to revenue.
See My ROI DashboardConverted chat sessions × Avg. order value
Only count sessions where the AI was active and the visitor purchased within 24h. SaleSense tracks this automatically.
Deflected tickets × Avg. cost per ticket
Average fully-loaded cost per support ticket is $8–15. Multiply by how many the AI resolved without escalation.
Recovered cart revenue × Gross margin %
Cart recovery via AI coupon typically costs 10% discount. Net margin on recovery is still 60-70% of a standard order.
Track pre-AI conversion rate, support ticket volume, and average order value. These are your control numbers.
Don't adjust anything. Let SaleSense log sessions, conversions, and OOS queries. The data you're building will anchor your ROI claim.
Compare conversion rate delta, support ticket volume, and total attributed revenue against your baselines. Annualise to create a yearly ROI figure.
Revenue attribution, conversion rate, deflected support tickets — all in one dashboard. Start free today.
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